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AirAsia Foundation opened its first social enterprise hub, Destination: GOOD, marking a new milestone in its social entrepreneurship advocacy. Located in REXKL, within the historic heart of the city, Destination: GOOD retails more than 400 responsibly and ethically produced goods sourced from over 30 social enterprises from around Asean. More than a shop, it aims to be an exchange that fosters collaboration between Asean social entrepreneurs and community-based enterprises. 

The opening ceremony was officiated by Minister of Finance YB Lim Guan Eng, who was joined by AirAsia Group Executive Chairman Datuk Kamarudin Meranun and AirAsia Group CEO Tony Fernandes.

Also present to share their stories were 10 of AirAsia Foundation’s Malaysian social enterprise partners, including The Basikal, Langit Collective and The Picha Project.

AirAsia Foundation also signed Memoranda of Understanding (MoU) with Kraftangan Malaysia to bring Malaysian crafts to a new audience and with Minconsult Sdn Bhd, the AirAsia philanthropic arm’s first corporate partner, to jointly fund social enterprise outreach activities in Kuala Lumpur.

The morning’s event was capped by a fashion show to showcase the new GOOD/jahat/ travel-themed collection by AirAsia Foundation and Malaysian conceptual design house Projek Jahat. Made using upcycled AirAsia materials, the twelve-piece ensemble was launched two days before at the opening of Kuala Lumpur Fashion Week 2019.